The Salvation Army’s campaign wants to draw attention to the issue of homelessness.
In 2019 there were 4,600 people without a home in
Finland. The Salvation Army is working towards reducing marginalization and preventing homelessness, supports the homeless and offers support to help people living in their homes.
The campaign film “Ulkona” (“Outside”) dramatizes homelessness
and social exclusion.
Warm thanks to our pro bono partners: Make it Simple,
Vizeum, Otto Production, photographer Onni Wiljami Kinnunen, director Markus
helps us to help people. Everyone has a right to a proper home.
Social exclusion means a person is starting to drift away from social contacts. Safety nets are disappearing. The campaign dramatizes the feeling of being left alone in a crisis. Help your fellow man. Anyone can suffer misfortune.
President Tarja Halonen and entrepreneur Peter Vesterbacka have participated in our Help Your Fellow Man (Auta Ihmistä in Finnish) fundraising campaign to help the less fortunate in society. The pair wanted to send a clear message, that anyone could suddenly be affected by unexpected events which lead to a life of poverty. By literally putting themselves in the shoes of the disadvantaged, they wanted to show how their lives might have turned out had they suffered bad luck.
A hundred people - A hundred stories.
Everyday someone suffers misfortune. Someone who had their life together just yesterday. It may be due to an accident, illness, unemployment, divorce, assault or death of a relative – there are countless stories and countless people who need help. One person’s bad luck also often affects others, in families especially children. The funds from the Help Your Fellow Man collection are used to support these people.
Thank you for donating!
In 2018, the Help Your Fellow Man collection raised over 1.9 million euros! For us, it is of utmost importance that the help reaches the ones in need. And at a reasonable expense (only 17 %).
See the below graph for how the collected donations are divided:
We want to thank all our partners for their INvaluable help in the fundraising campaign!
Campaign photos 2020, 2019, 2018 by Onni Viljami Kinnunen, 2017 by Anton Sucksdorff & Kasmir Häiväoja